On September the founders of the Berlin startup OFFTIME published an open letter announcing the removal of their successful Offtime-App from Android and iOS stores as more and more mainstream adopts solutions which the team pioneered – meaning to mark the end of the startup’s story. But now, this story continues…
mINdCUBEd S.L. (a subsidiary of Entertainment Solutions, S.L.) and OFFTIME GmbH are proud to announce that mINdCUBEd S.L. is taking over OFFTIME and commits to further develop and enhance the project as a contribution to digital wellbeing. The idea and the strong demand by OFFTIME users deserve it!
Among this massive world of amazing applications that enhances our lives, OFFTIME went beyond the limits: just a brilliant idea converted into an app to take care of our time and define the boundaries with people able to say “NO, THANKS. It’s my TIME”. The perspective and features that OFFTIME has pioneered since 2012 have been included in Google’s recent Digital Wellbeing announcement, Apple’s Digital Health initiative and Tencent’s initiatives on addiction.
mINdCUBEd S.L. is born out of Entertainment Solutions (ES) team, committed, hands-on, deep tech professionals who fully support the values behind OFFTIME and therefore decided to take over it as a part of their strong commitment with 21st Century Society development:
- ES team has been growing IT Solutions since 2006, from the very first European Hotel that decided to deploy IPTV technology in 2007 thanks to ZAFIRO (formerly INGEsuite).
- And now, ES strongly believes digital wellbeing is necessary with advanced time management tools taking care of our private lives. Therefore, TheAppLab is taking over and showing both respect and gratitude to OFFTIME team.
OFFTIME will continue helping you to make quality time for your family, friends and yourself. Time is not gold, time is life and mINdCUBEd is pleased to help us all to create a better life.
The development continues: OFFTIME will now be reworked to include new valuable features. Smartphone users demand better work-life-tech-balance solutions, having a say when it comes to a healthy digital lifestyle. Now and in the future OFFTIME will be at your side , feel free to come and bring us your suggestions.
Entertainment Solutions Co-Founder & mINdCUBEd Founder
Alex and Michael
We’re writing to let you know about an important change.
We’re extremely proud to say that over the last few years, OFFTIME has made a significant and lasting impact on the technology sector. The perspective and features that OFFTIME has pioneered since 2012 have been included in Google’s recent Digital Wellbeing announcement, Apple’s Digital Health initiative, and Tencent’s initiatives on addiction. Needless to say, many more companies are following suit.
Beginning with our modest crowdfunding campaign, it’s been quite the journey for us. Since then, we’ve been involved in numerous public engagements, research and talks, achieved recognition as one of Google’s Best 100 Apps of the year, been cited in over 1,500 news articles, and our solutions have attracted over two million users while creating more than 2250 years of undistracted time. After creating the momentum that we did, seeing big tech companies adopt and promote the ideas and features we cultivated is the latest progression.
Now that Tencent, Google, Apple, and other large tech companies have made our core functionalities available on their platforms and apps, we’re announcing today that we are shutting down OFFTIME for iOS and Android. From here on out, the app will no longer be available for download, while existing users will be able to continue using the apps for the next few months until they fade out.
The magnitude of this milestone should not be overlooked. While we may be shutting down, we truly believe these initiatives symbolise an important transition in the tech industry’s worldview. It’s changed from,”if you have a problem with our product, don’t use it” to, “as tech companies, it’s our responsibility to design products in a way that puts people first”. Tencent, Google, and Apple embracing digital health in this way signifies the strong consumer demand for these features, and their tangible, far-reaching benefits. We hope that this empowers employees of other tech companies to advocate for humane technology and positive ‘post-tech’ changes. In an industry that’s still largely focused on capturing and retaining the attention of its users, these features serve as a novel competitive advantage.
While the features announced by the big tech companies only cover basic functionality, this is certainly the first step in the right direction – a path that contemplates what consumers want and we as humans need, and incorporates these ideas into the design of their products. It’s also a promising step towards tackling issues like fake news, mental health, loneliness, inequality, and addiction. The fact that the big tech companies have picked up the baton and begun this journey for themselves should be celebrated. Not least for the fact that there’s more awareness and discussion around this topic than ever before, as well as more resources available to make further progress. Behavioural addiction and manipulation on scale in relation to technology is a gigantic challenge for the individual and our society as whole today.
We’ve always called for technology that supports its users rather than exploits them. We envisioned how some of the first technical features and non-technical approaches embodying this ideology would look. Now it’s up to others to continue pushing this frontier. Some of the current competition was sparked by our work, while others, like Levi Felix, Tristan Harris, Kevin Holsh, and Fred Stutzman started at around the same time. Therefore, we’re happy to see that initiatives such as Time Well Spent/Center for Humane Technology, EthicalOS, and many others will continue to engage with these vital issues in their own ways.
This is still the dawn of our digital revolution – an age where technology is at our core, both as individuals and as a society. We urge you to keep thinking critically about the role that technology plays in your lives. We remain hopeful, and are looking forward to a future where the industry genuinely has the individual’s and humanity’s best interests at heart.
It was a great journey. We’re thankful for all the support we received from our users, investors, mentors, team, friends, and families – and for the chance to work on something bigger than ourselves. In the end, it’s all about staying human in a digital age.
All the best from Berlin,
Alexander and Michael,